Like the rest of the country the DLP office has been caught up in March Madness, the Florida Gulf Coast story, and a host of other great games and thrilling finishes.
If you've been watching the tournament you've probably seen some of the Buick sponsored NCAA Human Highlight Reel features that have aired during commercial breaks on CBS and its affiliate networks during games.
DLP has had the pleasure of working on some of these pieces that feature inspiring former NCAA athletes making the world a better place through charitable efforts.
We first blogged about our involvement with the Buick sponsored content back on October 17, 2012 when the pieces began airing on ESPN during the run of new ESPN Presents 30 for 30 documentaries like You Don't Know Bo and Broke.
Our latest piece to air deals with finding a cure for paralysis.
Check out the feature below about Marc Buoniconti's heroic efforts and how he's turned tragedy into promising medical advancements that benefit the world.
Another inspiring piece that we first covered in a blog post last October ran during the NCAA Football National Championship game when Alabama took down Notre Dame 42-14.
David Kopay is a former All-American football player at the University of Washington who played nine season in the NFL. After retiring David published a best selling book titled, “The David Kopay Story” in which he came out and became widely regarded as America’s first gay professional athlete.
David has arranged for a $1 million endowment of his estate to be given to the University of Washington Q Center. The Q Center at his alma mater supports members of the LGBT community through advocacy, mentoring, and consulting with various departments on campus to bolster safety and respect for LGBT students. The Q Center also coordinates numerous programs, social organizations, and educational initiatives.
It’s enlightening to hear David talk about the prevalence of hate in the 1970’s. It serves as a reminder of the progress society has made, and continues to make thanks to efforts by people like David Kopay and the University of Washington Q Center.
Wrapping up on a March Madness note seems appropriate.
A couple of years ago Derrick Williams was coming off being named the Pac-10 Player of the Year after his sophomore season with the Arizona Wildcats. Williams' impressive NCAA Tournament performance included knocking off #1 seeded Duke en route to an Elite 8 run that ended with a narrow two point loss to eventual tournament champ UConn.
Standout performances on a grand stage helped Derrick Williams become the #2 overall pick in the 2011 NBA Draft and ink a deal with Under Armour … eventually leading to this cool piece that we shot with him: