Make sure you check out DLP’s latest series, Clean Break, which debuts this week on Fuel TV. The series, sponsored by Schick, has been receiving a ton of buzz, including a feature article in The New York Times.
The Gray Lady highlights Clean Break as a new model of branded content:
“Now a new reality series, “Clean Break,” by the Schick Hydro razor, is taking the unusual step of neither mentioning nor showing the razor. The series, which will appear in six weekly episodes beginning Wednesday on Fuel TV, as well as online, refers to the brand only with occasional “Presented by Schick Hydro” messages.”
Over the past year, DLP has the privilege of creating short form branded content for a variety of amazing clients ranging from Gatorade to Under Armour, from AT&T to Callaway. This was the first time we were able to create a long form series for a sponsor without directly utilizing the product in the narrative.
By using a non-traditional marketing strategy, we were able to engage viewers fully into the characters and storylines of the show and thematically incorporate the message of the company. It’s a cool new approach that allows us to use the power of documentary storytelling to help personify the vision of the brand.